What is "call masking?"
Traditionally, call masking is a number service which can serve various purposes. In some iterations, call masking is used as a means of data protection or as a means of recycling numbers. The version of masking used at CloudTalk works a bit differently though, acting as a virtual mask specifically for outbound calls.
CloudTalk Virtual Caller ID
The Virtual Caller ID is the number which the prospective lead or client will see when you call. Basically, when an an outgoing call is made with this service implemented, the agent selects a desired CloudTalk number or virtual "mask" to be the number which the client will see as the ID on the outgoing call. The chosen mask number may, for example, match a particular country code. Have you ever gotten a call with an unfamiliar prefix and automatically assumed it was spam, swiping to cancel? This is one situation which Virtual Caller ID aims to avoid.
Does my business need Virtual Caller ID?
If you have an International company and/or service a country where your existing external numbers lack coverage or portability, Virtual Outbound Caller ID could be a great tool for your business strategy. The number mask is not the same as an additional CloudTalk number, and you can have multiple masks allocated to different outbound destinations for no additional charge.
Will the Call Mask affect International calling limitations?
As the name implies, a call mask is only a "mask" for the real number ID. The call will still be subject to local country rules and reachability limitations, and backend call data will still be registered by the respective country's CLI (Calling Line Identification), including any associated restrictions.
Will Virtual Caller ID change my inbound traffic routes?
Adding a number mask does not change anything related to inbound traffic. Customers calling in will still be routed to the original number provider.