Even when best calling practices are followed, legitimate business calls can still be incorrectly labeled as spam.
Registering with Hiya helps protect the reputation of your phone numbers and your business by making your calling identity known to analytics engines and mobile carriers.
User level: Admin
What Is Hiya
Hiya is an analytics provider that detects spam activity and applies spam warnings to incoming calls.
Hiya also offers a free and near-instant Number Registration platform. This platform allows businesses to register their company details and associated phone numbers with analytics engines, helping prevent legitimate calls from being misclassified as spam.
You can also review CloudTalk’s recommendations for best calling practices to further reduce the risk of spam labeling.
Where Hiya works
Devices
Hiya SMARTCall is built into all Samsung devices newer than the S7 model, regardless of country.
United States
Hiya registration connects your business with the analytics engines used by the three major US carriers:
Verizon
T-Mobile
AT&T
Together, these carriers represent 99.3 percent of the US mobile market.
Other Countries
Your registered numbers will also appear on Samsung devices and with mobile carriers that Hiya partners with globally.
How Hiya Registration Helps
Key Benefits:
Global Reach: Unlike other free registration tools that only operate in the United States, Hiya’s network spans more than 40 countries, including the UK, US, and Canada. This ensures broad recognition of your registered numbers.
Self-Service Management: Hiya provides a self-service console where you can add, remove, and manage phone numbers at any time, giving you full control over your registrations.
Registering with Hiya ensures that your company and each associated number are recognized by carriers, which helps reduce the likelihood of spam labeling.
The Hiya Registration console also provides the option to subscribe to Branded Calling.
How to Register Your Numbers
Creating a Hiya account is free and instant.
After account creation and number upload, full registration typically completes within 48 hours.
Step 1. Create a Hiya Account
Visit Hiya’s Number Registration page and sign up using the Get Started or Create Free Account option. Select Hiya Connect: Number Registration during setup.
If you prefer not to create an account, you can submit a one-time registration request through the Hiya Help Center. This option registers your numbers for 180 days.
CloudTalk recommends using the full Hiya portal, as registrations do not expire and additional features such as branded calling and analytics become available.
Step 2. Verify Business Information
During account setup, provide the required business details so Hiya can verify your organization.
Step 3. Register Phone Numbers
After your account is set up, log in to the Hiya self-service console.
Open the Phone Numbers section from the left-hand menu.
Click the Phone Numbers section in the top right corner
You can add phone numbers manually or upload them using a CSV file in E.164 format, such as +441234567890.
Phone numbers can be uploaded in sets or jobs. This allows you to assign internal names and group numbers by department or use case.
Once submitted, Hiya’s Vetting Services team reviews the numbers.
During review, numbers appear with a Pending status. After approval, the status updates to Registered.
Phone Number Statuses
Each number appears with one of the following statuses:
Registered
The number has been reviewed and approved by Hiya’s Vetting Services team and is registered across all supported networks.Pending
The number has been submitted and is awaiting reviewNeeds attention
The number was not approved during vetting. Additional details are available by selecting the status.
More information about number registration is available directly from Hiya.
Step 4. Manage Registered Numbers
You can add or remove numbers at any time and monitor their registration status.
The Hiya dashboard shows which numbers are active and provides key statistics related to number usage.
If you upgrade to Hiya Branded Calling, the dashboard also displays usage data for branded calls alongside number registration data.
Risk Ratings and Call Reputation
Hiya assigns risk ratings to phone numbers based on calling behavior. Monitoring these ratings helps you adjust calling patterns to maintain a positive reputation.
Risk levels include:
Low risk
A spam label is very unlikely.
Moderate risk
A spam label is possible.
Labeled spam
A spam label is very likely.
Selecting a phone number opens a report card showing which factors contribute to its risk rating.
Risk Factors | Carriers' Flagging Logic | Recommendations |
Maturity: age and volume of the call history | Carriers see cycling and rotating numbers as a sign of "likely sales" calls or "likely spam" calls. |
Spam flags usually resolve once healthy traffic behavior is established. |
Connection: answer rates and abandon rates of the calls | Carriers consider low answer rates as another strong indicator of sales and telemarketing traffic. |
|
Engagement: how long your customer stays on the line once you are connected | An average call duration longer than 45 seconds is generally considered healthy. |
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Sentiment: how consumers react after getting calls from you | Sentiment reflects how recipients react after receiving calls, including blocking numbers or reporting calls as spam. Some carriers, including AT&T, place strong weight on this feedback. | Let the customer know why you called them.
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What to Do After Registration
✅ Continue Following Best Calling Practices
Registration helps reduce incorrect spam labeling but does not override poor calling behavior. Calls that resemble spam patterns may still be flagged over time.
CloudTalk’s best calling practices provide additional guidance for maintaining a positive reputation.
✅ Request a Call Inspection From Hiya
After several weeks of usage, Hiya can review your call activity and provide recommendations to improve answer rates through a free call inspection.
✅ Subscribe to Hiya Branded Calling
Hiya Branded Calling displays your business name and logo on outbound calls, improving recognition and trust.
Branded Calling coverage is strongest in the United States, Canada, the United Kingdom, Germany, Australia, and on Samsung devices running Smart Call.
CloudTalk customers can access discounted Branded Calling pricing by subscribing through their Customer Success Manager or the Number Support Team.
For availability in other countries, contact your CSM or email [email protected].