CloudTalk partners with industry leading partners telecom providers to enhance call reliability and trust for our users.
Numeracle Number Reputation is an add-on feature, currently available for USA numbers, that ensures your legitimate business calls reach customers without being mislabeled as "likely sales" "likely spam" or "scam likely".
User Level: Admin
Ready to Protect Your USA Numbers?
With Number Reputation Management CloudTalk customers gain proactive control over how their calls appear to the world.
Contact your account manager or [email protected] about this add-on.
Why Number Reputation Monitoring Matters
Calls are increasingly scrutinized and flagged by carriers' analytics algorithms to protect consumers from fraud and robocalls.
Unfortunately, this often leads to legitimate business calls being flagged as Likely Sales, Spam, Scam Likely, or Fraud Risk.
Number Reputation Management addresses this challenge by:
Preventing mislabeling of your calls
Monitoring and managing your outbound number reputation
Improving call answer rates and brand trust
Providing guidance from industry leaders about regulatory standards and best calling practices
How Number Reputation Solves Spam Issues
CloudTalk partners with Numeracle, an industry leader in USA phone number reputation and identity management, to provide a proactive and comprehensive solution which allows you to monitor and protect your numbers against mislabeling and carrier filtering due to spam flags.
Numeracle runs in the background as you use other CloudTalk features - as well as individual number reputation stats on an interactive console.
✅ Verified Business Identity
Number Reputation Management ensures comprehensive registration with the main USA operators and leverages that to keep your numbers clear.
Authenticate your legal business entity
Align with carrier and analytics trust frameworks
Lay the foundation for trusted calling
✅ Reputation Monitoring & Remediation
Ongoing monitoring of your numbers' reputation with T-Mobile, Verizon, and AT&T
Detect and correct improper spam or scam labels
Proactive remediation of numbers that are flagged
✅ Ongoing Protection
Continuous protection across major USA carriers
Health Reports and Risk Rating Alerts
Support for branded calling
Benefits to Your Business
Benefit | Description |
Increased Call Answer Rates | Avoid having your calls blocked or ignored due to spam warnings. |
Preserved Brand Trust | Appear as a verified, reputable caller and build credibility. |
Improves ROI | Ensure sales and service calls connect with intended recipients. |
Peace of Mind | Let experts manage your caller reputation and compliance. |
Operational Efficiency | With protected numbers, you should not need to spend precious time changing numbers due spam tags - an inadvisable practice that can even increase the likelihood of flagging. |
Old Anti-Spam Techniques are no longer effective
As carrier networks and call analytics systems grow more sophisticated, previous spam evasion workarounds are no longer reliable.
In many cases, previous tactics can actually trigger more aggressive filtering rather than prevent it.
Constantly Replacing Numbers is no longer the standard
Previously, businesses would rotate or "burn" numbers once they were flagged and use fresh numbers to connect to their customers.
While this is a lingering common practice, rotating number is becoming an obsolete way to avoid spam flags.
Carrier analytics detect high churn in number use as suspicious behaviour and can make them more likely to apply spam tags
Carriers may consider numbers without a proven positive calling history as high risk
Rotating numbers can trigger faster flagging of new numbers
It erodes brand recognition and creates inconsistency in caller identity
Carriers see this as a sign of spam-like behaviour and may flag numbers as spam if they do not have any call history. For example, fresh numbers with a low "maturity rating" are more likely to be flagged as spam with Hiya (AT&T's analytic provider).
2. Free registries are only a first-line defense (e.g., Free Caller Registry, Hiya)
Free registration services like Free Caller Registry or Hiya are a Band-Aid solution for high volume call centers.
These are great steps for first level protection of your numbers, but this method is insufficient on its own for high-volume or parallel outbound calling:
Type of Protection | What They Do |
Level 1 - Basic Protection: | Only provide initial notification to carriers of company name + their numbers
|
Level 2 - Advanced Prevention and Monitoring: | Monitoring and prevention tools:
|
What information do I need to provide to get started?
To get started, contact your CSM or our Carrier Support team.
We will need these documents to begin your onboarding.
If you are a BPO, we need to complete this registration under you end client business.
Numeracle - Verified Identity Questionnaire (mandatory): Business Verification for your legal entity and use case
- you can also download a copy here
Signed Letter of Authorization (mandatory):
Allows Numeracle to pass on your data and phone numbers to the analytics engines
- you can also download a copy here
Numeracle Number List Template (optional):
By default we will register all the numbers on your CloudTalk account. Use this form if you would like them segmented into different named groups
- you can also download a copy here
We handle the submission and coordination with Numeracle, and create your logins to the monitoring console.
The initial registration process typically takes about 3 weeks from start to finish:
Integrate Number Reputation Management within CloudTalk Workflows
Activating Number Reputation is smooth and painless:
No additional infrastructure needed
Simple onboarding and verification
Expert-managed remediation workflows
Runs in the background as you use other CloudTalk features
Numeracle FAQS
What is Numeracle and why do I need it?
Numeracle is CloudTalk’s USA industry partner who offer a comprehensive service that monitors, protects, and remediates spam labels on your USA phone numbers. Numeracle is offered as an add-on service.
It is a comprehensive reputation service that establishes your business entity and phone numbers as legitimate business numbers. It monitors and protects numbers from accumulating spam flags. If numbers do accumulate spam flags, Numeracle automatically submits the numbers for spam remediation with the USA operators and their analytic engines.
By registering your numbers and their use cases, carriers can better recognize trusted traffic and reduce the risk of incorrect spam labeling over time.
Will Numeracle immediately remove spam labels from my numbers?
Numeracle registration takes about 15-21 days. doesn’t retroactively remove spam labels, but it plays an important role in improving how number reputation is evaluated moving forward.
If my number is already marked as spam, is it still worth registering?
Yes. Even if a number has been flagged in the past, registration helps establish legitimacy going forward.
However, we do recommend registering numbers before putting them into production if possible.
Who controls spam labeling?
Spam labels are controlled by carriers and device manufacturers.
CloudTalk and Numeracle do not directly apply or remove labels, but they provide the data and remediation pathways carriers use to make informed decisions.
Does Numeracle guarantee that my calls will never be labeled as spam?
No solution can guarantee that. However, Numeracle significantly improves visibility, monitoring, and correction capabilities, helping reduce the risk of incorrect or unfair labeling.
Across all CloudTalk’s Numeracle users:
99.8% success rate with Verizon and T-Mobile (70% of the USA market)
93% success rate with AT&T (30% of the USA market)
Typically, the cases that run into issues with AT&T remediation have STRONG sales calling indicators like
average call duration under 10 seconds
unethical redialling practices (calling the same lead over 4x per day)
not respecting or following opt-outs or TCPA protocols
How long does the Numeracle onboarding process take?
Onboarding typically takes 15-21 days. after you have submitted all your entity and phone number data.
Full registration depends on how quickly required documents are completed and the number of phone numbers being registered. We guide you through each step.
Will Numeracle affect my daily calling or messaging operations?
No. Your calling and messaging continue as normal. Numeracle works in the background to monitor number reputation and support correction if issues arise.
Is Numeracle required for A2P or SMS compliance?
No. Numeracle is separate from A2P registration. A2P focuses on SMS compliance and sender identification, while Numeracle focuses on call reputation and labeling visibility.
Can I see how my numbers are performing?
Yes. Numeracle provides dashboards and monitoring that show how numbers appear across major US carriers and alerts when issues arise.
You will get access to the Numeracle portal to monitor your number status as well as weekly health reports and risk rating change emails.
Who should use Numeracle?
Numeracle is a remediation for USA numbers. It’s best suited for businesses that:
Rely on outbound calling and want to ensure their calls are not labelled as spam.
Care about answer rates and brand trust
Want proactive reputation management
Have experienced spam labeling in the past