CloudTalk partners with industry leading partners telecom providers to enhance call reliability and trust for our users.
Number Reputation is an add-on feature, currently available for USA numbers, that ensures your legitimate business calls reach customers without being mislabeled as "likely sales" "likely spam" or "scam likely".
User Level: Admin
Ready to Protect Your USA Numbers?
With Number Reputation Management CloudTalk customers gain proactive control over how their calls appear to the world.
Contact your account manager or [email protected] about this add-on.
Why Number Reputation Monitoring Matters
Calls are increasingly scrutinized and flagged by carriers' analytics algorithms to protect consumers from fraud and robocalls.
Unfortunately, this often leads to legitimate business calls being flagged as Likely Sales, Spam, Scam Likely, or Fraud Risk.
Number Reputation Management addresses this challenge by:
Preventing mislabeling of your calls
Monitoring and managing your outbound number reputation
Improving call answer rates and brand trust
Providing guidance from industry leaders about regulatory standards and best calling practices
How Number Reputation Solves Spam Issues
CloudTalk partners with Numeracle, an industry leader in USA phone number reputation and identity management, to provide a proactive and comprehensive solution which allows you to monitor and protect your numbers against mislabeling and carrier filtering due to spam flags.
✅ Verified Business Identity
Number Reputation Management ensures comprehensive registration with the main USA operators and leverages that to keep your numbers clear.
Authenticate your legal business entity
Align with carrier and analytics trust frameworks
Lay the foundation for trusted calling
✅ Reputation Monitoring & Remediation
Ongoing monitoring of your numbers' reputation with T-Mobile, Verizon, and AT&T
Detect and correct improper spam or scam labels
Proactive remediation of numbers that are flagged
✅ Ongoing Protection
Continuous protection across major USA carriers
Health Reports and Risk Rating Alerts
Support for branded calling
Benefits to Your Business
Benefit | Description |
Increased Call Answer Rates | Avoid having your calls blocked or ignored due to spam warnings. |
Preserved Brand Trust | Appear as a verified, reputable caller and build credibility. |
Improves ROI | Ensure sales and service calls connect with intended recipients. |
Peace of Mind | Let experts manage your caller reputation and compliance. |
Operational Efficiency | With protected numbers, you should not need to spend precious time changing numbers due spam tags - an inadvisable practice that can even increase the likelihood of flagging. |
Integrate Number Reputation Management within CloudTalk Workflows
Activating Number Reputation is smooth and painless:
No additional infrastructure needed
Simple onboarding and verification
Expert-managed remediation workflows
Reduced Efficiency of Old Anti-Spam Techniques
As carrier networks and call analytics systems have grown more sophisticated, previous workarounds to avoid spam labeling are no longer reliable.
In many cases, these tactics can actually trigger more aggressive filtering rather than prevent it.
Constantly Replacing Numbers is no longer the standard
Previously, businesses would rotate or "burn" numbers once they were flagged and use fresh numbers to connect to their customers.
While this is a lingering common practice, rotating number is becoming an obsolete way to avoid spam flags.
Carrier analytics detect high churn in number use as suspicious behavior and can make them more likely to apply spam tags
Rotating numbers can trigger faster flagging of new numbers
It erodes brand recognition and creates inconsistency in caller identity
Carriers see this as a sign of spam-like behaviour and may flag numbers as spam if they do not have any call history. For example, fresh numbers with a low "maturity rating" are more likely to be flagged as spam with Hiya (AT&T's analytic provider).
Free Caller Name Submissions (e.g., Free Caller Registry, Hiya)
Free registration services like Free Caller Registry or Hiya are a Band-Aid solution for high volume call centers.
These are great steps for first level protection of your numbers, but this method is insufficient on its own for high-volume outbound calling:
Type of Protection | What They Do |
Level 1 - Basic Protection: Free Caller Registry, Hiya, etc. | Only provide initial notification to carriers of company name + their numbers
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Level 2 - Advanced Prevention and Monitoring: Number Reputation Management, Numeracle | Monitoring and prevention tools:
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Have more questions? Contact our Carrier Support team. We're always here to help you!